Brand Foundations is a focused, high-impact course designed to give you the clarity, confidence, and momentum you need to launch a purpose-driven digital business.

This isn’t just about setting goals—it’s about building a strong foundation. You’ll uncover your core purpose, define the problem you’re solving, clarify your ideal customer, and identify the digital assets you need to bring your vision to life.

Inside Navigate, you’ll learn how to organise your ideas, prioritise with intention, and develop a clear, actionable plan that sets you up for seamless website and content creation—without the overwhelm or guesswork.

It’s your first step toward building a business that’s aligned, strategic, and ready to grow.

Model one helps you lay the foundation of your brand by identifying your core values, mission, and personality—while creating a simple visual and verbal identity that ensures your brand shows up with clarity and consistency across every platform.

Learned Skills:

• Identify your brand values, mission, and personality

• Create a simple brand mood board and visual style guide

• Define your brand voice for use across content and platforms

Module Content:

1. Video Presentation

2. Worksheets

In this module, you’ll define the core message that drives your brand — because clarity around what you stand for and how you communicate it is key to building trust, connection, and momentum.

You’ll craft a compelling brand bio and elevator pitch, develop clear messaging pillars that speak to different audiences, and learn how to align your voice across platforms — so your brand feels consistent, confident, and unmistakably you, wherever it shows up.

Learned Skills

• Write a compelling brand bio and elevator pitch

• Develop key messaging pillars for different audiences

• Align your messaging across platforms and channels

Module Content:

1. Video Presentation

2. Worksheets

At the heart of every impactful brand is a deep understanding of who it’s speaking to. In this lesson, you’ll dive into defining your ideal audience — not just who they are, but what drives them, what challenges they face, and what truly matters to them.

You’ll build detailed customer personas, map out their goals and motivations, and begin to view your brand through their eyes. This shift from inward clarity to outward connection is where your messaging gains momentum.

Knowing your audience isn’t just helpful — it’s essential. It empowers you to create content that resonates, craft offers that meet real needs, and show up in the places and ways that matter most. This is how meaningful brand relationships begin.

Learned Skills:

• Create detailed customer personas

• Map audience challenges, goals, and motivations

• Identify the best ways to reach and engage them

Module Content

1. Video Presentation

2. Worksheets

Now that you’ve clarified your brand identity, defined your message, and understood your audience, it’s time to bring it all to life through strategic content and campaign planning.

In this lesson, you’ll learn how to plan and structure a purposeful social campaign using a content calendar that reflects your voice, values, and goals. You’ll create branded visuals and messaging that speak directly to your audience and build consistency across your platforms.

This is where visibility meets intention. Whether you're launching something new or simply showing up with more confidence, you’ll discover how to engage your audience through storytelling, use hashtags and engagement tools effectively, and begin tracking what’s working with simple content analytics.

This is the step where your brand doesn't just exist—it starts making an impact.

Lessons Learnt:

• Set goals and structure your campaign with a content calendar

• Create branded visuals and messaging for social platforms

• Understand engagement tactics, hashtags, and content analytics

Module Content

1. Video Presentation

2. Worksheets